Glossary

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Call to action buttons or links are designed to encourage users to take a specific action, such as signing up for a newsletter, downloading a resource, or starting a free trial. Clicks on CTAs are often used to measure the effectiveness of marketing campaigns.

Related Glossaries

Fuel Surcharge

Fuel Surcharge is an extra fee levied on top of freight charges to account for variablility in fuel prices. Fuel surcharges could be fixed percentage value or a markup on indexed fuel rates - either prevailing petrol/diesle rates or international crude oil prices.

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Interactive Element Clicks

Websites may have interactive elements like sliders, carousels, accordions, or tabs. Clicks on these elements can trigger actions like changing content, revealing hidden information, or sliding through images.

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1PL

A first-party logistics provider, also known as 1PL, is an entity, either a company or an individual, that requires the transportation of cargo, freight, goods, or products from one location to another. First-party logistics, by definition, involves oly two parties i.e sellers or manufacturer that ships the goods and the retailer or consumer that recieves the goods.

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Debit card

Debit card payments directly deduct the purchase amount from the customer's bank account. Debit cards are also widely accepted and are often used by customers who prefer not to accrue credit card debt.

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