Glossary

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RTO means Return to Origin and is basically an undelivered order that is returned to a seller. On average courier companies make three attempts to deliver the order after that this shipment is marked as RTO and returned to the sellers. RTO is an extra cost for the sellers and amounts to 30% of total eCommerce shipments.

Related Glossaries

User engagment

User engagement on a website refers to the degree and quality of interaction between users (visitors) and the content or features offered on the website. It is a measure of how effectively a website captures and maintains the attention and interest of its audience.

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Post ship experience

Post-shipping experience refers to the utilities offered to the shoppers by the eCommerce sellers in the last leg of the order fulfillment. This includes regular tracking updates, seamless delivery, regular updates of shipments, etc. Post-shipping experience is very important for customer retention, these utilities play a major role in deciding if the shopper will do repeat purchases or not.

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Order Allocation Engine

Order allocation engine refers to assigning of order pickup to relevant warehouse. A business may be operating from multiple warehouses, order is assigned to a particular warehouse based on multiple factors such as type of product, delivery location, etc.

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NDR

NDR meaning Non-Delivery Report is a notification created by the courier partner on shipments that cannot be successfully delivered due to any reason in the specific time frame. It briefly shows eCommerce sellers the orders which cannot be delivered and the reason for the failed delivery. Typically any courier company makes three attempts to deliver the order before marking it to RTO, meaning Return to Origin. So it is important to take the necessary steps in a specific time frame to ensure successful delivery.

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